2 December 17, 2025

Abstract:
In the context of rising misinformation across digital platforms, Media and Information Literacy (MIL) has become an essential educational tool for fostering critical engagement among university students. This study investigates the role of MIL in combating misinformation within a Pakistani university context. Employing a qualitative case study design, the research involved 30 undergraduate students from a public university in Punjab who participated in a two-hour MIL intervention workshop based on UNESCO’s curriculum framework. Data were collected through three semi-structured focus group discussions and analyzed thematically using NVivo. Findings revealed four key themes: increased awareness of misinformation tactics, enhanced confidence in source verification, emotional barriers to critical engagement, and a strong student demand for formal MIL curriculum integration. While students demonstrated improved analytical and verification skills, many continued to struggle with confirmation bias and emotional resonance tied to cultural and religious content. The results underscore the importance of embedding MIL into higher education in culturally responsive ways and suggest the need for sustained interdisciplinary instruction. This study contributes to the limited body of empirical MIL research in South Asia and offers practical recommendations for curriculum developers, policymakers, and educators aiming to counter misinformation through structured pedagogical strategies. It also highlights the value of localized, depth-oriented case studies in developing context-sensitive media education frameworks.

URL: https://ijmil.cherkasgu.press/journals_n/1765970614.pdf
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Abstract:
This study explores how traditional arts communities navigate digital transformation while preserving cultural authenticity, focusing on Larasati Art Studio in Purbalingga, Indonesia. Using a qualitative case study approach, we examined 50 participants across three age-based class levels through interviews, Focus Group Discussions, and participant observation to understand digital literacy integration within traditional arts contexts. Key findings reveal critical dimensions of digital cultural adaptation. Traditional hierarchical learning structures successfully integrated with digital communication methods, maintaining cultural values while embracing technological opportunities. Furthermore, strategic digital integration enabled sustainable cultural preservation, evidenced by membership growth from 50 to 80 participants and enhanced global visibility. The research demonstrates that thoughtful digital adoption can strengthen community bonds and cultural transmission without compromising authenticity. Participants successfully negotiated tensions between global digital reach and local cultural meaning through community-controlled curatorial strategies. However, significant challenges persist, including generational digital divides and risks of cultural decontextualization. This study offers valuable practical insights for traditional arts communities worldwide seeking to adapt to digital environments while preserving their cultural heritage and addressing contemporary participation challenges.

URL: https://ijmil.cherkasgu.press/journals_n/1765970662.pdf
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Abstract:
This study explores faculty perspectives on integrating media literacy into the curricula of media education in the underrepresented regions of India – Odisha and Jharkhand. In an era of escalating mis/disinformation, the research underscores the critical role of media literacy in higher education for fostering critical thinking, ethical media engagement, and informed citizenship among Mass Communication students. The study involved conducting semi-structured interviews with media educators from six universities representing central, state and private institutions. A thematic analytical approach was used to examine faculty members’ conceptual understanding of media literacy, their pedagogical practices, perceived institutional challenges and their recommendations for strengthening media literacy education. The study reveals that the educators unanimously recognise the growing importance of media literacy in this age of information disorder. However, its incorporation into Mass Communication programmes remains limited and uneven. Public universities struggle with outdated curricula, bureaucratic delays, and shortages of resources and trained manpower, which hinder meaningful integration. Although private universities enjoy greater flexibility and comparatively better infrastructure, their focus tends to lean towards technical and industry-oriented training, often at the cost of fostering critical media literacy competencies. The study calls for systematic reforms, including enhanced faculty training, interdisciplinary collaboration, participatory pedagogies, and policy-level interventions aligned with global media literacy frameworks. Incorporating faculty voices into the broader discourse on higher education reform, the research advocates for a structured approach to embedding media literacy across curricula to cultivate critically informed and engaged citizenship.

URL: https://ijmil.cherkasgu.press/journals_n/1765970715.pdf
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Abstract:
Media exerts a significant influence on society. Scholars, academicians, media professionals, and educators from around the world strongly support the inclusion of media education in school curricula. Although media and information literacy (MIL) education has been mentioned in the National Education Policy 2020, there remains a critical need for MIL competencies that align with the nuances of Indian education. Teachers play a vital role in understanding students’ needs, concerns, and priorities and effectively addressing them through appropriate delivery methods. A trained teacher can make students more aware, vigilant, critical, and active while consuming media. Accordingly, this paper focuses on exploring teachers’ perspectives, suggestions, and insights regarding essential competencies required for students to make them media and information literate citizens and the pathways through which MIL can be integrated into the existing school system. The study helps to identify the challenges and opportunities for implementing MIL in Indian schools. The result indicates that teachers prioritized key competencies based on students' needs. Teachers highlighted the significance of incorporating the key concepts like misinformation, digital privacy and safety, media consumption, and its influence on MIL content. The results will play a pivotal role in designing the curriculum within the Indian education system and providing pathways to nurture these competencies among the students.

URL: https://ijmil.cherkasgu.press/journals_n/1765970769.pdf
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Abstract:
This study offers the first extensive positivist investigation of social television adoption among university students in Northern Nigeria, a region characterised by strong socio-religious norms and growing digital connectivity. Building on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the research introduces an enhanced concept of technology awareness, encompassing digital-literacy competencies such as source verification and critical content appraisal, and integrates religiosity to frame adoption within a culturally specific model. A structured survey of 774 undergraduates was analysed via PLS-SEM. Performance expectancy (β = 0.31), facilitating conditions (β = 0.27), technology awareness (β = 0.29), habit (β = 0.23), hedonic motivation (β = 0.21) and price value (β = 0.18) together explained 62 % of variance in behavioural intention. Moderation analyses revealed that higher Islamic religiosity weakened the impact of social influence (Δβ = –0.12, p < .05) while amplifying the influence of hedonic motivation (Δβ = +0.10, p < .05), indicating that devout users rely more on individually sanctioned enjoyment than on peer endorsement. Further segmentation uncovered distinct gender, age and prior-experience profiles in adoption patterns. These findings carry clear practical implications: application developers should embed culturally and religiously appropriate functionalities and digital media-literacy tutorials; advertisers targeting devout audiences must align campaigns with moral values and religious calendars; and educators can harness social television for faith-based instruction, community outreach and ethical e-commerce. Social TV thus provides a robust framework for demographically tailored, media-literate digital strategies in religious environments.

URL: https://ijmil.cherkasgu.press/journals_n/1765970875.pdf
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Abstract:
Information and artificial intelligence literacy has emerged as a fundamental skill essential for individuals across all age levels in society. The purpose of this study is to promote awareness of information literacy and artificial intelligence literacy, as well as to examine how artificial and information literacy has changed over the last two decades. For this reason, the Turkish Council of Higher Education National Thesis Centre was searched for information literacy and artificial intelligence literacy concepts. This study employed bibliometric and content analytic methodologies to investigate developments in information literacy and artificial intelligence within higher education research from 2005 to 2025. Analysis is done on the 20-year evolution of artificial intelligence and information literacy. Research indicates that the demand for and interest in data, information, and artificial intelligence literacy have grown dramatically over time. The research's findings from the bibliometric and content analysis give an overview of the literature on information, data, and artificial intelligence literacy, highlighting the most pertinent theses, departments, research methodologies, and popular keywords. This paper advocates for a holistic methodology for investigating literacy, information, artificial intelligence, and data literacy. This study articulates essential support and a guiding framework for research on information, data, and artificial intelligence literacy.

URL: https://ijmil.cherkasgu.press/journals_n/1765970925.pdf
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Abstract:
The introduction and strengthening of the role of artificial intelligence (AI) in society determines the need to modernize the educational policy of modern universities. The purpose of the article is to study the practices of using AI in the educational activities of students, their attitudes and requests for neural networks, to assess the possible risks and consequences of these processes for the formation of students' media competencies. In the course of work on the article, sociological research methods were used (an online questionnaire survey of students). The sample includes 691 respondents, mainly studying in bachelor's degree programs. Modern students use neural networks to search for the necessary information (76.1 %), increase the originality of the text (30.5 %), write term papers, essays and theses (27.8 %). The hypothesis was confirmed that the increase in requests to "digital intermediaries" (chatbots based on neural networks) during students' educational activities is associated with the spread of practices of using AI in their everyday lives. Despite the high level of loyalty to neural networks, young people are very wary of the practices of expanding their functionality in terms of knowledge control and building individual learning algorithms. Empirical data illustrate the presence of interpretative biases in assessing the potential of AI, the prevalence of consumer demands of students. The risks of the spread of AI in educational activities are highlighted: a decrease in students' media competencies in terms of analyzing educational material, its reflection, erosion of traditional educational values, an increase in academic fraud, a reduction in the potential of AI in terms of building individual educational trajectories, monitoring and assessing knowledge. The article offers recommendations for improving the pedagogical practice of teaching media literacy to prevent destructive risks of introducing artificial intelligence into the educational process.

URL: https://ijmil.cherkasgu.press/journals_n/1765970976.pdf
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Abstract:
Social media has become a part of daily life for modern society, particularly among teenagers. However, improper use of social media can have negative impacts, especially on young generations, including students at Junior High School Barunawati North Jakarta. In the digital era, social media literacy is an essential skill for everyone, especially adolescents. This literacy involves not only using social media but also understanding the information received, assessing its validity, and making informed decisions. This study explores the application of lobbying and negotiation techniques in social media literacy campaigns to improve students' attitudes towards social media usage. These techniques are effective in enhancing students' understanding and communication skills. The research employs a qualitative approach, focusing on literature review and interview, to understand the implementation and impact of these techniques. Results indicate that lobbying and negotiation positively influence students' attitudes towards social media. Campaign implementation by teachers and support from the government, such as expanding internet access and engaging education are critical for the success of these campaigns. This study provides valuable insights for educators and policymakers in developing social media literacy programs, aiming to foster responsible and informed social media use among students at Junior High School Barunawati North Jakarta.

URL: https://ijmil.cherkasgu.press/journals_n/1765971050.pdf
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Abstract:
University lecturers or professors play a pivotal role in shaping the academic landscape, contributing significantly to research output and academic libraries’ repositories. Their health status and behaviours are crucial not only for personal well-being but also for sustaining scholarly productivity. The advent of artificial intelligence technologies in healthcare introduces new avenues for improving health literacy among university academic faculty members. Artificial intelligence embedded in wearable devices, virtual assistants, predictive analytics, and diagnostic tools offers personalised health insights, empowering academic faculty members to make informed decisions about their well-being. This exploratory qualitative study, conducted among university teaching faculty in Ghana, investigated their utilisation of artificial intelligence-driven technologies to promote their health and well-being. Using purposive sampling procedure, semi-structured interviews were conducted with 20 academic faculty members aged 50 or younger with over 5 years of teaching experience who use artificial intelligence-driven technologies for health monitoring. The findings revealed that artificial intelligence-driven technologies have the potential to positively influence academic faculty members’ health behaviours, promote proactive steps towards healthier lifestyles, and improve well-being. artificial intelligence-driven technologies provide users with early signals of potential health complications; the information they provide should be confirmed with a medical practitioner. The study further revealed academic faculty members and professors’ concerns about privacy, potential health risks, and psychological consequences associated with constant self-monitoring using artificial intelligence-driven technologies. The study concludes that these technologies have the potential to promote health literacy, well-being, and behaviour change among university teaching staff.

URL: https://ijmil.cherkasgu.press/journals_n/1765971116.pdf
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Abstract:
The aim of this study was to assess whether fact-checking methods improve the critical evaluation of news content and mainstream media outlets that disseminate it, and to what extent personal biases influence these assessments. The study explored these through a controlled pilot experiment involving eight academic information scientists and including audio excerpts from six Greek mainstream television channels, all reporting on the same political event, anonymized to ensure blind evaluations. Participants completed a questionnaire incorporating Pew Research Center tools to assess their political orientations and they applied the Media Bias/Fact Check methodology. Findings reveal high perceived bias in all evaluated media outlets, with stronger right-wing classifications emerging when the identities of the outlets were known. Predominantly left-leaning participants demonstrated improved evaluative consistency using MBFC; however, ideological leanings still influenced outcomes. The study highlights the persistence of confirmation bias among trained individuals and underscores the complexity of achieving objective media evaluations. This work contributes to Media and Information Literacy by piloting a replicable framework for detecting bias in mainstream media and in individuals. While limited in scale, it offers valuable insights for future large-scale studies and educational interventions aimed at enhancing critical media consumption and reducing susceptibility to misinformation.

URL: https://ijmil.cherkasgu.press/journals_n/1765971173.pdf
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Abstract:
The rapid dissemination of misinformation in the digital age poses a threat comparable to that of infectious diseases, spreading swiftly through social media platforms and often deceiving users with ease. The virality and persuasive nature of such content amplify its impact, making timely and effective fact-checking crucial. This article analyses the effectiveness of fact-checking sites by evaluating whether they have examined the misinformation. In addition, the study conducts a sentiment analysis of user comments on the original misinformed posts, using an Excel add-in called Meaning Cloud, aiming to assess public agreement with the misinformation as well as the prevalence of positive and negative sentiments. One misinformation from categories like political, health, sports, and general was selected. Out of the four misinformation selected, three of them were all fact-checked by at least four fact-checking sites. In all four of the misinformation, most of the comments are in an agreeing nature. This shows that users believe the misinformation. The political and health misinformed posts’ comments have comparatively higher negative sentiment, while the sports and general misinformation posts have comparatively more positive sentiment. The sentiment of the comments of the misinformation depends on the content and the context of the misinformation.

URL: https://ijmil.cherkasgu.press/journals_n/1765971712.pdf
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URL: https://ijmil.cherkasgu.press/journals_n/1765971732.pdf
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